Accenture life trends | New online dynamics reshaping relationships

JOHANNESBURG – Accenture Life Trends 2025 predicts that life as we know it is being impacted by new dynamics altering relationships between people and businesses. 
WATCH: Tech and innovation | All set for 72-hour hackathon
Tech-powered creative group Accenture Song says over half of people are questioning the content they absorb online.
62-percent of people say trust is an important factor when engaging with a brand.
This shows the relationship between humans and technology is shifting.
Moagi Bodibe, from Accenture Song South Africa discussed the change with eNCA.